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By Rodrigo Santos Andrade
Eyes on Hainan: Riding the festive wave, global brands launch Year of the Horse collections
visibility comment0 event February 7, 2026 timer 21:47
In Chinese culture, the horse is a symbol of vitality, speed, and tenacity. With the Chinese New Year on the horizon, international brands are galloping into the market with "Year of the Horse" limited editions, looking to harness a slice of China’s massive festive consumption.
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