How Much Money Super Bowl Halftime Performers REALLY Get Paid | E! News

0 February 8, 2026 10:00

When the Grammys’ Album of the Year winner Bad Bunny takes the stage to perform the halftime show at the 2026 Super Bowl between the New England Patriots and Seattle Seahawks, he’ll pocket a total of zero dollars for his performance. “We do not pay the artists,” an NFL spokesperson told Forbes in 2016. “We cover expenses and production costs.” Despite featuring global superstars like Beyoncé, Usher and Rihanna in recent years, the NFL has maintained its longstanding tradition of not paying their halftime talent a traditional appearance fee. Instead, artists trade the paycheck for exposure, with the 2025 Super Bowl—which featured Kendrick Lamar as the halftime performer—drawing in over 127 million viewers. Full Story: https://www.eonline.com/news/1413156/do-super-bowl-halftime-performers-get-paid-here-is-the-truth

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