Super Bowl Ads cost $10 million for 30 seconds

151

0 February 9, 2026 19:01

Prices for Super Bowl commercials have reached as high as $10 million ahead of the Feb. 8 broadcast on NBC, according to the network’s head of global advertising, reaffirming the NFL’s grip on fans and sponsors.
Super Bowl viewers can expect to see more ads from the technology, pharmaceutical and wellness industries as they watch the Seattle Seahawks take on the New England Patriots, NBCUniversal’s Mark Marshall said in an interview. Almost 40% of this year’s sponsors didn’t participate last year, he said.
The National Football League continues to gain traction among advertisers and stands out among the deluge of major sporting events taking place this year, Marshall said. Prices for a 30-second ad during Super Bowl are averaging $8 million, about the same as last year’s record, he said.
——–
Watch Bloomberg Radio LIVE on YouTube
Weekdays 7am-6pm ET
WATCH HERE: http://bit.ly/3vTiACF

Subscribe to our Podcasts:

Bloomberg Daybreak: http://bit.ly/3DWYoAN
Bloomberg Surveillance: http://bit.ly/3OPtReI
Bloomberg Intelligence: http://bit.ly/3YrBfOi
Balance of Power: http://bit.ly/3OO8eLC
Bloomberg Businessweek: http://bit.ly/3IPl60i

Listen on Apple CarPlay and Android Auto with the Bloomberg Business app:
Apple CarPlay: https://apple.co/486mghI
Android Auto: https://bit.ly/49benZy

Visit our YouTube channels:
Bloomberg Podcasts: https://www.youtube.com/bloombergpodcasts
Bloomberg Television: https://www.youtube.com/@markets
Bloomberg Originals: https://www.youtube.com/bloomberg
Quicktake: https://www.youtube.com/@BloombergQuicktake

Tags: Bloomberg Television