Cereal box prizes return, tapping into nostalgia and new audiences

Ads

Cereal brands are bringing back in-box toys for the first time in a decade, featuring Disney characters. Toy expert Chris Byrne explains why the trend is returning and if it can last.

–––

Subscribe to ABC News on YouTube: https://abcnews.visitlink.me/59aJ1G

ABC News is your daily source of breaking national and world news, exclusive interviews and 24/7 live streaming coverage. https://abcnews.com

Download the ABC News app for the latest headlines and alerts: https://abcnews.com/devices

Connect with ABC News on social media:
Facebook: https://www.facebook.com/ABCNews
Instagram: https://www.instagram.com/abcnews
TikTok: https://www.tiktok.com/@abcnews
X: https://twitter.com/ABC
Threads: https://www.threads.net/@abcnews
WhatsApp: https://whatsapp.com/channel/0029VajTNakKWEKkXoAPIR11
LinkedIn: https://www.linkedin.com/company/abcnews

Tags: ABC News, ABC News Videos, Breaking News, International News, Latest National News, Latest News and Videos, Latest World News, World News

Rihanna Spotted Heading to César Restaurant in Paris After Céline Dion Concert

By Rodrigo Santos Andrade

On Sep 24, 2026

Israeli attacks leave at least 20 dead in Gaza

By Rodrigo Santos Andrade

On Nov 23, 2025

Mormon church shooting in Michigan

By Rodrigo Santos Andrade

On Sep 28, 2025

ICE Shootings

By Rodrigo Santos Andrade

On Sep 24, 2025

Trump wants US military back in Afghanistan

By Rodrigo Santos Andrade

On Sep 19, 2025

US veloes United Nation’s demand for Gaza ceasefire

By Rodrigo Santos Andrade

On Sep 19, 2025