Getting into Whole Foods nearly destroyed her business

0 June 26, 2026 14:04

She wasn’t trying to build a company. She was trying to help her son.

Elizabeth Gore sits down with Dr. Dionne Laszlo-Baker, founder of DB’s Organics, to discuss how a simple kitchen idea turned into a nationally recognized brand. She shares the financial struggles, painful setbacks, and hard-earned lessons that came with betting everything on a dream.

The conversation explores entrepreneurship, resilience, family, failure, and what it really takes to keep going when success is far from guaranteed.

Timestamps
00:00 The hardest founder moments
00:55 A kitchen idea changes everything
03:05 Building the first products
04:58 Learning cold chain logistics
06:34 Why less is more
07:24 The breakthrough product
08:18 Betting everything
09:20 Crying through the struggle
10:04 Advice for hard days
11:15 The mistake that almost ended it
12:19 Why taste is king
13:24 Building for her son
15:39 Creating ownership culture
18:46 What her kids think now
20:07 What’s next for DB’s