Israeli attacks leave at least 20 dead in Gaza
By Rodrigo Santos Andrade
Get a Rare Look Inside Levi’s Denim Research Lab
visibility comment0 event July 9, 2026 timer 17:03
In 1873, Levi Strauss and Company crafted their first pair of blue jeans and the brand has defined American style for 150 years. The company’s first female CEO, Michelle Gass, sits down with TODAY’s Savannah Sellers to discuss the company’s legacy and evolution, speak out on the use of artificial intelligence and share at a look at archival pieces worn by icons like Beyoncé.
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