FIFA Tries to Top Super Bowl’s Halftime Show at World Cup

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For the first time in history, the FIFA World Cup Final got a massive halftime show featuring Shakira, BTS, Justin Bieber and Madonna. Randall Williams breaks down why soccer’s governing body is breaking a 15-minute sacred tradition to chase entertainment billions.

Channel: Bloomberg Television

Tags: Bloomberg, Bloomberg Finance, Bloomberg Makets, Bloomberg Media, Bloomberg Stocks Markets, Bloomberg Television, Bloomberg Television News Videos, Bloomberg TV, Bloomberg Videos, Breaking News, Breaking World News, Business News, FIFA Entertainment, FIFA Fan Engagement, FIFA World Cup, Halftime Show, International News, Latest National News, Latest News and Videos, Latest World News, Live Music Events, Soccer Halftime Show, Sports and Entertainment, Sports Entertainment, Super Bowl Halftime Show, World Cup Music Show, World News

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