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NFL Invests Millions in Girl’s Flag Football as Popularity Soars

visibility comment0 event October 13, 2026 timer 12:21

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The growing popularity of flag football is pulling hundreds of thousands of young girls onto the field, with many participants now dreaming of opportunities in the sport they never imagined possible. Now, the NFL is pushing for all 50 states to invest in the surging sport, making it the fastest growing game in the country. NBC’s Kaylee Hartung sat down with some of the aspiring stars of girls’ flag football for TODAY.

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