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Why both parties are copying Trump’s playbook | The Excerpt

visibility comment0 event October 21, 2026 timer 06:00

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Political insults aren’t new, but they’re becoming a central campaign strategy. Why are candidates in both parties betting on nicknames, personal attacks and viral moments? USA TODAY Senior Political Correspondent Arit John explains what makes these attacks stick, who campaigns are targeting and what voters should remember heading into the 2026 elections.

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