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‘Schoolyard stock market’: When sports cards became a million dollar playground investment | 7NEWS
visibility comment0 event December 11, 2025 timer 22:00

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In the early 90s, sports card collecting in Australia exploded into a multi-million-dollar industry, driven by demand for rare sports cards and global icons like Michael Jordan. Limited-edition sets, holographic inserts, and high-value Jordan cards turned playground swaps into serious investment opportunities. As prices for NBA cards and AFL limited releases surged, sports organisations battled over lucrative licensing rights, cementing the era as a defining boom in the collectible card market.

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