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By Rodrigo Santos Andrade
Shoppers warned of ‘ghost store’ scams on Boxing day
visibility comment0 event December 26, 2025 timer 02:15
QUT Professor of Retail Marketing Gary Mortimer warns Australians of online “ghost stores” and Boxing Day scams.
“It’s expected we will spend about $1.6 billion today alone … we will do a lot of shopping online, watch out for those ghost stores,” Mr Mortimer told Sky News Australia.
“Ghost stores look like legitimate retail businesses; they usually populate your social media feed, but unfortunately, they’re AI-generated.
“So be very careful about putting your credit card details into a ghost store scam. “
Tags: Australian News, Breaking News Australia, Sky News Australia
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