Why Matthew McConaughey Trademarked “Alright, Alright, Alright” | E! News

0 January 15, 2026 20:38

Matthew McConaughey is planning ahead. Indeed, the ‘Wedding Planner’ star has taken steps to prevent artificial intelligence from using his image or likeness in the future. Matthew—according to ‘The Wall Street Journal,’ citing his attorneys—has filed eight trademark applications with the U.S. Patent and Trademark Office that include him smiling and talking while saying his signature phrase, “Alright, Alright, Alright,” made famous by his character in 1993’s ‘Dazed and Confused.’ “My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” the ‘Dallas Buyers Club’ star said in a statement to WSJ on Jan. 13. “We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.” Full Story: https://www.eonline.com/news/1427397/matthew-mcconaughey-trademarks-alright-alright-alright

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