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By Rodrigo Santos Andrade
Sponsored by: The Toy Association
It’s officially awards season. The Toy Foundation’s Toy of the Year Awards, often hailed as “The Oscars” of the toy industry, celebrates the most creative, innovative and inspiring play experiences each year.
The Toy Foundation just unveiled the finalists for the 2026 Toy of the Year Awards. The 113 finalists span 16 categories of play. They range from plush and educational toys to games and more. Toy Trends Specialist Jennifer Lynch joins our Laura Cavanaugh to share this year’s most sought-after toys and toys that are raising the bar for fun worldwide.
Infant/Toddler Toy of the Year Finalist
VTech Get Growing Tractor & Mower Ride-On
Ages 1-3, $49.99
Construction Toy of the Year Finalist
Jelly Blox Construction Site Set by Goliath
2+, $79.99
Vehicle Toy of the Year Finalist
Hyper Burst Shockout Circuit by Goliath
5+, $29.99
Plush Toy of the Year Finalist
Disney Stitch Ultimate Stitch Interactive Feature Plush by Just Play
3+, $69.99
Game of the Year Finalist
Cows in Space by Relatable
6+, $21.99
You can help decide the winner of the People’s Choice Award with your vote. To find out more about these toys, shop your favorites and even vote for the top toy to take home the big prize, head over to www.toyawards.org
Sponsored by: The Toy Association
