Rodrigo Santos Andrade share
‘Digitally influenced sales’ causing shopping spikes during Boxing Day sales
visibility comment0 event December 25, 2025 timer 23:16

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Australian Retailers Association Fleur Brown says the “vast majority” of shopping is still done in-store.

Ms Brown told Sky News Australia that “a lot more research” is done online for shoppers, prior to making their purchases.

“We call it digitally influenced sales.”

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