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By Rodrigo Santos Andrade
‘Digitally influenced sales’ causing shopping spikes during Boxing Day sales
visibility comment0 event December 25, 2025 timer 23:16
Australian Retailers Association Fleur Brown says the “vast majority” of shopping is still done in-store.
Ms Brown told Sky News Australia that “a lot more research” is done online for shoppers, prior to making their purchases.
“We call it digitally influenced sales.”
Tags: Australian News, Breaking News Australia, Sky News Australia
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