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By Rodrigo Santos Andrade
AI-generated influencers are here. Can you tell who’s real? | The Excerpt
visibility comment0 event April 27, 2026 timer 06:00
Generative AI is making it easier than ever to create influencers who don’t actually exist. These synthetic personas can build audiences, promote products and even shape political conversations — often without people realizing they aren’t real. So what happens when influence itself can be engineered at scale? We sit down with Charlie Warzel, a staff writer at The Atlantic, who explains how AI-generated influencers are fueling a “volume game” online, why authenticity may matter less than we think and how this trend could deepen misinformation and political division. Plus, what to look for if you’re trying to spot what’s real — and what’s not — in your feed.
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