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By Rodrigo Santos Andrade
Arizona State trying to keep up with Big 12 in football NIL deals
visibility comment0 event January 13, 2026 timer 12:03
Peter Boyle, founder and CEO of Activate Sports Management, said ASU has made significant progress since NIL rules were implemented in July 2021. Boyle said he expects the current NIL system to continue without significant changes and that fans should get used to the new landscape. Kylee Cruz reports.
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