Banking to Planking: Meet the Founder Behind the SOTOMethod

0 January 13, 2026 15:12

Hilary Hoffman, the founder of SotoMethod, traded in her career as a sales trader at Goldman Sachs to go all in on her fitness program. She sits down with TODAY’s Dylan Dreyer to talk about how she kickstarted her program and built it while working in demanding finance roles, how the “Soto” community started to take shape, and how she’s growing the brand.

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