Rodrigo Santos Andrade share

Booze-makers have reason to be in low spirits

visibility comment0 event July 2, 2026 timer 04:54

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Whiskey distiller Brown-Forman’s $30 bln tie-up talks point to a broader problem. Older drinkers are disappearing, and younger ones have different, more moderate tastes. In this week’s Viewsroom, Breakingviews columnists discuss the leaner future for alcohol purveyors.

#News #Reuters #Newsfeed #alcohol #whiskey #distillers

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