‘Christmas Creep’ Brings Early Holiday Cheer at Stores Nationwide

0 September 16, 2026 12:21

Americans still have to carve Halloween pumpkins and prepare a Thanksgiving feast but across the country, the countdown to Christmas is in full swing at stores like Walmart, Costco and Hobby Lobby. While some people are rolling their eyes at the so-called “Christmas creep,” others are ready to deck the halls. NBC’s Emilie Ikeda reports for TODAY.

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