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By Rodrigo Santos Andrade
Domestic Production: Automakers’ Last Hope Against Tariff Collapse
visibility comment0 event April 19, 2026 timer 13:00
#NYAutoShow #CarIndustry #Affordability #NewCars #EVs #Hybrids #DomesticProduction #Nissan #Toyota #Hyundai
The New York International Auto Show highlights the automotive industry’s battle for affordability and its shift toward domestic production amid rising tariffs and interest rates. Automakers like Nissan, Toyota, and Hyundai are showcasing a strategic mix of new SUVs, hybrids, and EVs designed to excite American buyers. Executives emphasize localizing manufacturing (Nissan aims for 80%) to manage costs and believe electrification is the long-term future, despite current market volatility.
Chapters
00:00 Auto Show: Challenges and New Vehicles
00:18 What Buyers Want: SUVs, Hybrids, Sports Cars
01:00 Affordability and Tariffs
01:14 Localized Production Insulates Against Tariffs
02:07 Rising Costs: Interest Rates, Gas, and Debt
02:49 Nissan Americas’ Christian Mooney on Turnaround
03:47 Nissan: Building More Cars in the US
08:40 Toyota: Outlook
10:38 Toyota: Massive US Manufacturing Investment
15:01 Hyundai: Boulder Concept
16:38 Hyundai: Aims for 80% Localized Production
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