Esprit Sweatshirt Sells out Amid Wave of Gen X Nostalgia

0 July 21, 2026 11:09

With Costco shoppers discovering the return of Esprit crewneck sweatshirts featuring the nostalgic brand’s bright logo, more Generation X favorites are bringing a wave of nostalgia. It’s the latest trend in revamped childhood favorites cashing-in, including Gap’s new ’90s-inspired jeans collaboration with Hailey Bieber selling out in minutes. NBC’s Joe Fryer reports for TODAY on what’s behind the major blasts from the past.

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