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By Rodrigo Santos Andrade
Ferrari Luce- Company’s First EV, Gets Brutal Reviews
visibility comment0 event May 26, 2026 timer 14:03
Ferrari’s first fully electric car is already dividing fans. Critics say the $640,000 EV looks more like a Nissan Leaf or "a bar of soap" than a Ferrari, but the company may not care. Bloomberg’s Craig Trudell joins Open Interest to explain why Ferrari only needs a handful of wealthy buyers to make the Luce a success, and how the brand could use the EV to unlock access to future supercars.
The car’s launch comes as demand for high-end electric vehicles has become harder to predict, with some rivals slowing their electrification plans due to a lack of buying interest.
The Luce’s design, which was shaped by Apple Inc.’s former head of design Jony Ive, drew largely negative reactions from industry analysts and social media influencers.
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