Rodrigo Santos Andrade
Rodrigo Santos Andrade
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Ford Cashes In on Sales of High-Margin SUVs

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comment0 event July 28, 2026 timer 17:53

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Ford Motor Co. posted earnings ahead of Wall Street estimates and raised its outlook for the second time this year on higher prices and strong sales of high-margin sport-utility vehicles. Erin Keating, Cox automotive executive analyst, says some brands are continuing to cater to customers that want mid-size SUVs, but in the US, there are plenty of buyers for more expensive full-size pickups and SUVs. She speaks on "Bloomberg The Close."
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