From 100 Rejections To $3 TRILLION Industry Disruptor

0 April 30, 2026 18:00

She was told “no” over 100 times—then built one of the fastest-growing brands in a $3 trillion industry.

In this episode of The Big Idea, Jen Zeszut (CEO of Goodles) shares how she disrupted the packaged food space, built a breakout brand, and competed against industry giants without massive funding.
We cover:
Why big brands fail to innovate
How to handle rejection (even 100+ times)
The power of “data-informed intuition.”
How to build a brand people love
Why focus beats chasing every opportunity
And how to compete without big budgets

Chapters:
00:00 Startup Confidence After Failure
00:20 How To Disrupt A $3 Trillion Industry
02:00 Startup Idea: Fixing A Broken Category
03:00 Getting Rejected By 100+ Investors
06:20 How To Handle Rejection As An Entrepreneur
12:20 Building A Brand Customers Love
20:50 Business Strategy: Focus Vs Growth
25:30 How To Compete With Big Brands
32:30 Scaling A Startup Product
35:00 Advice For Entrepreneurs And Founders

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