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By Rodrigo Santos Andrade
Gap CEO explains the story that the brand wants to tell
visibility comment0 event June 27, 2026 timer 11:03
Great brands don’t just sell products. They create culture.
The Gap Inc. (GAP) CEO Richard Dickson joins Yahoo Finance Executive Editor Brian Sozzi at the 2026 Cannes Lions International Festival of Creativity to discuss the narrative and story that the company’s brands want to present, especially as it expands its creative partnerships with popular artists and musicians.
Timestamps
00:00 Why Gap is winning again
00:42 The cultural conversation
01:35 Finding the next creators
02:31 Authenticity matters
03:27 Returning to Gap’s roots
05:04 Consumer spending trends
06:04 Pricing and value
07:04 Managing tariffs
07:47 The future of Gap
#canneslions #gap #branding #marketing #retail #consumerbrands #business #yahoofinance
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