Gen Z Moves Money From Stocks to Sports Bets

0 August 14, 2026 17:37

Bloomberg’s Zijia Song joins Scarlet Fu and Tom Keene on "Bloomberg Money." Sports betting is increasingly competing with traditional investing for younger Americans’ attention, with more than a quarter of Gen Z investors saying they see gambling on sports as part of their long-term financial strategy, according to a survey by personal finance platform Betterment.
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