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How China’s livestream e-commerce model finds its African beat

visibility comment0 event January 26, 2026 timer 04:39

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While livestream commerce is widely adopted in China, Kenya is finding its own beat. In Nairobi, DB Studio is pioneering a made-in-Africa livestream model that blends Chinese supply chains with local creativity. Follow Xinhua to step inside DB Studio’s livestream room and witness the story unfolding behind the screens. (recorded)

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