How LL Bean is Embracing its Roots and Physical Shopping

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Stitched into the fabric of Maine, L.L. Bean is synonymous with the outdoors, selling popular products from boots to boats, tents to totes and everything in between. Reporting for Saturday TODAY, NBC’s Savannah Sellers heads to the company’s flagship store to learn how they are embracing their roots with brick-and-mortar stores, print catalogs produced without the use of AI and more.

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