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By Rodrigo Santos Andrade
How LV Lost Millions by Winning a Trademark Dispute in China
visibility comment0 event September 11, 2026 timer 17:40
Louis Vuitton is facing a growing backlash in China after its trademark dispute with local tea chain Molly Tea sparked a wave of social media criticism. The controversy’s adding pressure on LVMH, which is already dealing with a broader slowdown in China, one of its biggest markets.
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