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By Rodrigo Santos Andrade
How the Fiesta Bowl serves as a major economic engine | FOX 10 Phoenix
visibility comment0 event January 7, 2026 timer 21:48
Arizona tourism officials say the 2026 Vrbo Fiesta Bowl is launching a high-profile events season that provides a significant economic boost and national exposure for the state.
Josh Coddington of the Arizona Office of Tourism noted that major attractions like the Fiesta Bowl and Cactus League spring training help draw visitors to local restaurants, hotels and spas.
Spring training alone generates approximately $400 million in economic impact for the state.
FOX 10’s Taylor Wirtz has the details.
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