How this CEO turned free blog posts into a successful paid business

0 February 12, 2026 17:00

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What if the key to growth is already in your DMs?

This week on The Big Idea with Elizabeth Gore, Outfit Formulas CEO & Founder Alison Lumbatis joins the show to answer the question: How do I turn followers into paying members? What started as a blog about escaping Lumbatis’ “yoga pants rut,” Outfit Formulas turned into a $19-a-month membership community after she simply asked her audience what they needed. By building trust, listening closely, and delivering real value, Lumbatis transformed loyal readers into a thriving, app-based community.

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