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By Rodrigo Santos Andrade
Inside Babybel: Milk, Salt, Wax, and a “Brine River” — Bel CEO Peter McGuinness
visibility comment0 event April 21, 2026 timer 16:10
Peter McGuinness, CEO of Bel North America (Babybel, Laughing Cow, and more), joins Yahoo Finance’s Brian Sozzi on Opening Bid Unfiltered to break down what makes these brands “sticky,” how Babybel is made (milk, cultures, salt — and yes, the wax) and why “simple” wins in the era of GLP-1s and ultra-processed backlash.
Chapters
00:00 Why Babybel Wax Is A Ritual
00:37 From Milk To Wax On The Line
01:45 French Roots And Portion Control
03:23 Making Cheese Brands Pop Culture
05:20 Laughing Cow: Beyond The Triangle
06:12 Same Size, Same Recipe Promise
07:32 Local Factories, Global Footprint
08:36 Stretching Brands Without New Platforms
11:27 Better For You Snacking Wins
14:24 Dairy, Yogurt, And Farmer Tailwinds
16:05 Fixing The Airplane Snack Basket
19:31 Inflection Point For Packaged Food
22:43 Chobani » Impossible » Bel Career Moves
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