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By Rodrigo Santos Andrade
Is content creation worth the cost of a college degree? | The Excerpt
visibility comment0 event August 20, 2026 timer 06:00
Content creator wasn’t a career path most colleges considered a generation ago. Today, it’s one of the fastest growing ambitions among young people. Arizona State University is responding with a new Bachelor of Arts in content creation, designed to teach students everything from storytelling and audience trust to navigating AI and ever-changing algorithms. Senior Associate Dean and Professor of Practice in Journalism & Mass Communication at Arizona State University Jessica Pucci joins USA TODAY’s The Excerpt to discuss the launch of the program.
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