Juniper & Jigger Hospitality: Creating & Cocktails! | Jaime’s Local Love Podcast

0 January 13, 2026 10:00

Jason Asher is a big name in the Phoenix cocktail world. He’s one of the masterminds of Counter Intuitive, which first put Arizona on the cocktail map, and a creator of Century Grand. Now he is doing something new. As the president of Juniper & Jigger Hospitality, he’s developing cocktail programs for national brands and helping others to bring their ideas to fruition. On this episode, he tells us how he hopes to inspire up-and-coming mixologists through travel and exposure. Learn more about how the Valley native started his first company with a couple of friends and what he calls a pocket full of change that started a cocktail movement in the Valley! And the new project he’s working on right now.

00:00 Welcome
00:07 Meet Jason Asher: The Catalyst for Creative Cocktails
00:43 The Journey of Juniper and Jigger Hospitality
02:08 Jason’s Early Days in Phoenix
04:23 The Rise of Counterintuitive and Century Grand
06:51 Impact on the Cocktail Community
09:07 Navigating the Pandemic with Mocktails
15:27 Exciting New Projects: Hornbill and Dim Sum
22:52 Advice for Aspiring Entrepreneurs
28:00 The Importance of Culture and Training
31:47 Final Thoughts and Farewell

Tags: 3TV San Diego / CBS 5 Phoenix, Arizona’s Family, AZFamily