Rodrigo Santos Andrade
Rodrigo Santos Andrade
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OpenAI to introduce ads within ChatGPT

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comment0 event January 17, 2026 timer 22:46

Ads

In a big U-turn for OpenAI CEO Sam Altman, ChatGPT will soon show advertising next to its chatbot answers.

Mr Altman, less than two years ago, claimed he hated ads, saying he thinks of it as a “last resort for us for a business model”.

Image Matrix Tech editor Djuro Sen analyses OpenAI’s move to implement ads in ChatGPT.

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