Restaurant Chains Go Retro as Customers Crave Nostalgia

0 May 19, 2026 10:00

As more popular restaurants serve up blasts from the past to get people in the door, Pizza Hut Classic locations are stepping back into the ‘90s with red checkered tablecloths and iconic red cups. Data shows that “nostalgia-driven marketing” can boost purchase intent by as much as 50%, a marketing strategy that experts say is working. NBC’s Joe Fryer reports for TODAY.

» Subscribe to TODAY: https://www.youtube.com/@TODAY

TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series.

Connect with TODAY Online!
Visit TODAY’s Website: https://www.today.com/
Find TODAY on Facebook: https://www.facebook.com/today
Follow TODAY on Twitter: https://twitter.com/TODAYshow
Follow TODAY on Instagram: https://www.instagram.com/todayshow/

» Stream TODAY All Day: https://www.today.com/allday
About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place.

#food #nostalgia #restaurant

Tags: Breaking News, Breaking World News, International News, Latest National News, Latest News and Videos, Latest News Today, Latest World News, TODAY, TODAY News, TODAY News Videos, USA TODAY, World News