Stores Look to Win Customers With Immersive Experiences

0 November 12, 2026 15:30

More retailers are hoping to give shoppers something they can’t add to an online cart: a memorable experience. Experts say because shoppers don’t have to go to stores in the digital age, those storms have to give them a reason to go, and surveys show those experiences are something shoppers are craving. NBC’s Emilie Ikeda reports for TODAY.

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