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By Rodrigo Santos Andrade
The power of saying ‘No’: Scotty James’ strategy for focus and success
visibility comment0 event July 6, 2026 timer 12:24
The best athletes don’t wait until retirement to become entrepreneurs.
Brian Sozzi sits down with Olympic snowboarder Scotty James to discuss competing for another gold medal while investing in the X Games, preparing for life after sports, and why today’s elite athletes need to think like entrepreneurs long before retirement.
The conversation explores entrepreneurship, investing, sports ownership, Olympic competition, leadership, brand building, and the mindset required to succeed both on and off the mountain.
Timestamps
00:00 Why he’s at Cannes Lions
01:24 Training for another Olympics
03:54 Taking bigger risks
05:52 Creating new tricks
07:36 Becoming a role model
09:06 Investing in the X Games
10:46 Why sports ownership matters
13:02 The power of saying no
15:31 Snowboarding’s future
18:08 Chasing Olympic gold
#powerplayers #olympics #entrepreneurship #investing #sportsbusiness #leadership #briansozzi #yahoofinance
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