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By Rodrigo Santos Andrade
Why Nike Keeps Stumbling
visibility comment0 event June 13, 2026 timer 05:30
The return of Elliott Hill to lead Nike was supposed to reinvigorate the brand. Instead, setbacks in running, product development and brand strategy have kept the swoosh from regaining its stride.
Nike’s Savior CEO Is Grappling With a 45% Stock Slump: https://bloom.bg/43yMUjz
Elliott Hill came out of retirement to revive the brand. Twenty months later, investors are realizing that the turnaround will likely take years.
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