Why speed to market matters more than the perfect business plan

0 January 29, 2026 17:00

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast.

Want to quickly start a business? This founder did it in six months…

This week on The Big Idea with Elizabeth Gore, Explorer Cold Brew founder Cason Crane joins the show to answer the question: How can I quickly create a company? Cason shares stories of launching his cold brew company during the Covid-19 pandemic and offers expert insight on how he turned Explorer from a big idea into a fully running business in under half a year.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.
For more of The Big idea with Elizabeth Gore, please visit: https://finance.yahoo.com/videos/series/big-idea/
#youtube #podcast #entrepreneur #smallbusiness

About Yahoo Finance:

Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life.

– Get the latest news and data at finance.yahoo.com

– Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO)

– Follow Yahoo Finance on social:

X: http://twitter.com/YahooFinance
Instagram: https://www.instagram.com/yahoofinance/?hl=en
TikTok: https://www.tiktok.com/@yahoofinance?lang=en
Facebook: https://www.facebook.com/yahoofinance/
LinkedIn: https://www.linkedin.com/company/yahoo-finance

Tags: Yahoo Finance