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By Rodrigo Santos Andrade
Why the NFL, NBA & MLB need Asia | Meanwhile in Asia
visibility comment0 event October 10, 2026 timer 08:00
The NBA is back in China, the NFL has landed in Australia, and Japan’s Shohei Ohtani is a global MLB phenomenon. Our hosts explore why US sports leagues need Asia if they’re going to keep growing, and whether the plan is working.
0:00 American sports sets their sights on Asia
5:27 The NBA’s comeback in China
10:39 Sports is a universal language and the NFL speaks it loudly
15:14 But can it speak it in markets like India?
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