Will Gamers Ignore GTA VI’s Hefty $80 Price Tag?

0 June 26, 2026 11:04

Grand Theft Auto VI’s $79.99 launch price marks a new high for mainstream video games and signals a potential shift in industry pricing power. This segment examines how Rockstar’s strategy could reshape revenue models and consumer expectations.
Joost van Dreunen, NYU Stern Adjunct Assistant Professor and author of One Up: Creativity, Competition, and the Global Business of Video Games, joined Paul Allen on Insight with Haslinda Amin to discuss the implications.
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